Consumer Driven Marketing Strategy-Mcdonalds

1. Using a real life example of a lead offy outline the key components of a client go away selling strategy. Illustrate how these components argon utilized by your selected bon long ton in implementing a customer driven merchandiseing strategy. A customer driven merchandising strategy is an integral part of the marketing process, this strategy is designed when both the marketplace and consumers are soundless by marketing management. This essay testament question how the go with McDonalds put ons and implements the key components of a consumer driven marketing strategy. It is the marketing manager/team of a association who decides on the take market that the company wishes to serve, and how this manoeuver market can display case be served with a value proposition; the set of benefits or values the company promises to deliver to consumers to satisfy their needs (Armstrong, Adam, Denize and Kotler, 2011, pg 14 Principles of marketing 5e, Pearson group Australia). Consumer driven marketing strategies also map a marketing management orientation to determine how the company depart focus on conducting their marketing activities whether it be to the annoying of the organisation, the customers or society. The company McDonalds is considered a market leader in the fast food industry.

The restaurant that has been operating in Australia since 1971 archetypal opened business in Des Plaines, Illinois of the USA in 1955. McDonalds is a family restaurant that aims to satisfy the needs, wants and demands of all members of the family (which can be ingrediented into teenagers, adult s or seniors however the most heavily target! ed segment of the family is children). The target market is selected on the basis that the chosen customers will be able to be served well and that the target market will bring profits to the company. (Briohnys report, 20/11/2006) McDonalds has had to select a value proposition to differentiate and position itself deep tear down the marketplace, this aims to build profitable relationships with consumers....If you want to get a safe essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay