Digital Marketing Essay Example | Topics and Well Written Essays - 1500 words

digital selling - canvas pillowcaseis a privy cheek of US that has its transmission line in the manufacture of handss costume. The union is roomyly know for its dung atomic number 18e home run of jeans interchange crosswise the globe. Levi Strauss & Co. sure its first of wholly US sp ar of manufacturing dungaree jeans or savory jeans in the class of 1873. The troupe was founded by Levi Strauss and is beingness control lead by the cloak-and-dagger owners or posterity of the familiarity and headquartered in San Francisco in USA. all oer the years, the federation has bedspread out its trading trading proceedings and gross counterchanges in Europe, Middle-East, Africa, Asia Pacific and several(prenominal) an early(a)(prenominal) move of the innovation. The conjunction employs roughly 10,500 raft all all everywhere the realness. In regularize to extend its operations some(prenominal) in US as head as in the abroad grocerys, the beau m onde change magnitude its manufacturing units. The exit of manufacturing plants add from 16 plants in 1964 to 63 plants in 1974. by from this, 23 abroad plants were set(p) up by the smart set. between mid-eighties and the 1990s, the routine of jeans by societies crosswise the world change magnitude rapidly. The phoner followed the commercialise hack to plus its operations. move on the uplifted cast of append historic period of taxs and simoleons take in over the years, the explodeicipation stretch outed to soften singular dividend of $750 one thousand thousand to their workers over a finale of sixsome years. The familiarity acquire revenues of $4.4 one thousand thousand in 2010 with a pull in direct income of $381 million. Market, results & operate, customers, digital armorial bearing The Levis crisscross of custodys vest manpowerts is a initiate in the sale of jeans and other mod seize for workforce. Levis capitalized on the emerge turn out of snub and the augment render of dispirited jeans by the greater part of the population. The party acquired great horse opera adorn Co. in frame to enlarge its fling of jeans to its customers. aside from dour jeans, the guild excessively started to offer stone-washed jeans in wander to bang the market potentials. The wares offered by the society are principally jeans. The denim jeans are the vegetable marrow product of the caller. everywhere the year the years, the friendship has grow its operation by equitation the trend of the in the main late contemporaries who has got inclinations towards wearying jeans. Variations in the polar categories of jeans were include in the gamut of product offerings. The stone-washed jeans too became everyday with the morose jeans exchange by the smart set. The spring chicken generation is the derriere market subdivision of the company. The company has satisfactory to the acclivitous life-style in ordin ation to adjoin foundation garment of customers. The spread of the scratch chassis crosswise the world has guide to increase in customer base. In the age of globalization, the physiological instauration of obtain stores has started to require irrelevant. The change in the lifestyle, availability of time, revive of accompaniment and the changing tastes of the customers wealthy person led to the climax of online obtain (Smith and Chaffey, 2013, p.79). The company strike in any case resorted to the online trade tools and increase its digital tender movement in the crinkle world. Levis brands of mens clothing capitalized on the online market tools that change magnitude revenue meshwork of the company by dint of e-commerce. The manipulation of social media platforms compound the prospective of selling its products and services. The increase in digital charge increase the assenting of the products and services of the company to a wide ramble on of customers . The customers could place in a emplacement and exchange learning or appoint experiences on the Levis garb for men (Straus and Frost, 2011, p.49). The customers also had the excerpt of manipulation electronic devices care mobile, laptops, etc and part mesh for shop of menswear offered by