Global Strategic Management, International Strategic Management: Corporate Level Strategy. Case Analysis of LEVI STRAUSS & COMPANY including SWOT Analysis

1. Problems/Key IssuesDifficulty in strategical decision making: strategical decisions at the company were difficult to make due to the ? high-principled reasoning approach? promoted in the company?s leading courses that called for consensus decisions. Wrong corporate direction: Difficulty in strategic decision making led the company to the wrong part inserting too much attention on work purlieu heaven instead of corporate benefits as a hearty ? twain(prenominal) value-based and monetary benefits. Failure to interject clean jeans demeanors: This worry was caused by the previous issue, wrong corporate direction. Levi Strauss & association failed to introduce new jeans styles that appealed to consumers aged 15 to 24, who accounted for the largest percentage of grungy jeans purchasers. At last, this failure caused company?s declining sales and marketplaceplace sh be in its core jeans business.

SWOT AnalysisStrengths:?The world?s largest brand apparel manufacturer?In-depth industry experience and brainstorm? attractor in promoting corporate social responsibilityWeaknesses:?Consensus management style and a management team that was characterized as insular, paternalistic, and quite frankly, a short smug?Inability to keep jeans styles fresh?The cartel on outsourced mangleshore contractors to operate the business due to its lay off decisionOpportunities:? community within growing apparel industry? fall production costs through downsizing?The ability to adjunct other industry participants? marketing efforts to help grow oecumenical marketThreats:?Competition from its riva ls like Gap, Tommy Hilfiger, Polo and other ! incumbents (threat of intense segment rivalry)? succeeding(a)/ electromotive force competition from new entrants (threat of new entrants)?Substitutes for Levi?s products are offered to the market (threat of substitute products)2. Alternative Actions(1)Maintain company?s elective decision-making authority(2)Implement both value-based and monetary intents into corporate culture(3)Downsize the corporate structure(4)Bring in new impertinent managers(5)Hire a new advertising agency(6)Announce new styles and subbrands of jeans(7)Price cold shoulder sales promotion3. Evaluation of Alternatives(1)Benefits?Perceived as ?good and forfend? management style in American culture? engagement by all management membersCosts?Difficult to make strategic decisions?Take longer time to make decisions?Might not... If you fate to get a full essay, order it on our website: BestEssayCheap.com

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